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Sports Biz
Hitting Its Stride
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Inflatable Fight
Over the past couple years, inflatable people have taken the place of extras -- especially during sports movies. The main reason is because crowds are obviously important, but not essential to the plot and inflatables are extremely economical -- costing as little as 1/10th the cost of a real person. But there's a pretty big fight for a piece of the inflatable business taking place. Mark Woolpert, president of Crowd In A Box, has filed a lawsuit against Joe Biggins and his Inflatable Crowd Company. The lawsuit alleges that Biggins infringes on two "Inflatable Humanoid Form" patents held by Crowd In A Box. The lawsuit calls for Biggins to stop renting his blowups to movie companies and seeks all profits from Biggins company, which since he outfitted the crowd for Seabiscuit in 2003 has grown into a brisk business. Sources tell CNBC that the Biggins inflatables will be in at least 8 productions commissioned by the likes of Warner Brothers, Columbia Pictures and Dreamworks in 2007.
"Joe Biggins' company has done business with 40 or 50 movies based on an idea that you came up with," Woolpert told us. "And we've been relegated to a couple films (including Nacho Libre), but mostly commercials. Woolpert said that he entered into negotiations with Biggins at one point last year, offering to give up the patents and run his company for a piece of the action. Biggins counter, Woolpert said, was a "penny a head" licensing fee.
Biggins has until Feb. 7 to answer the lawsuit. His lawyer Dennis Martin told us that "the patent isn't even a patent on the item itself, it's a method patent." Martin said he believes that there's an "excellent chance" that a judge deems that the patent cannot be defended in this case.
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