Reports about a semiconductor price war between market leader Intel and No. 2 chipmaker Advanced Micro Devices are greatly exaggerated, Intel Chairman Craig Barrett told CNBC at the World Economic Forum in Davos, Switzerland.
"Last quarter I think we announced that our prices went up," Barrett told "Worldwide Exchange." "I know that there's all this talk in the press about a price war, but from our standpoint prices actually rose last quarter."
"We've brought a huge number of leadership products into the market in the last six months. Those have resulted in us being able to increase our average selling price,' he said. "That doesn't sound much like a price war to us. It sounds like we've got great products in the marketplace."
Barrett also said that "green" environmental steps can benefit companies' bottom lines by reducing chemical and electricity costs.