Mini's Personal Message, GM's Quality Ad, and Rolls Big Price
Talk about dropping jaws with the new Drophead Coupe. Rolls-Royce auctioned off one of the first editions of it's new Phantom Drophead Coupe at a wine festival in Naples, Florida last weekend. The price tag: $2 million. Considering the new Drophead sells for $407,000, the auction raised roughly $1.6 million for charity. And according to Rolls, it is the highest price ever paid for a new production car in the U.S. Not a bad way to make a splash with a new model.
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