Mini's Personal Message, GM's Quality Ad, and Rolls Big Price
By: Philip LeBeau | CNBC Auto and Airline Industry Reporter
Talk about dropping jaws with the new Drophead Coupe. Rolls-Royce auctioned off one of the first editions of it's new Phantom Drophead Coupe at a wine festival in Naples, Florida last weekend. The price tag: $2 million. Considering the new Drophead sells for $407,000, the auction raised roughly $1.6 million for charity. And according to Rolls, it is the highest price ever paid for a new production car in the U.S. Not a bad way to make a splash with a new model.
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I come back from a week on the slopes of Colorado and find three tidbits about the automakers that show even in the bitter cold and dreary days of January (except in the Rockies) ... there are some interesting stories.
