Miami Vices: Super-Rich Super Bowl Pleasures

Wednesday, 31 Jan 2007 | 2:50 PM ET

The Super Bowl is one of the great American social levelers: the biggest single U.S. sporting event is expected to draw in 90 million viewers this year, a party for all demographic groups. But -- as with everything else -- it's even more fun if you're fantastically wealthy.

Laura Hughes, editorial director at Elite Travel magazine, told CNBC's Sue Herera about a few ways that the über-wealthy will be enjoying the NFL's Big Game.

Starting with the obvious pleasure of a January jaunt to Miami to see Super Bowl XLI in person, Hughes pointed to the Deco-adorned city's Mandarin Oriental hotel. The 5-star wonder is located on Brickell Key, with sapphire-blue Biscayne Bay views on almost all sides. Sure, guests can take the causeway on and off the water-bound key -- but why would they, when the hotel will arrange rental of a 40-foot cigarette speedboat for $1,750?

Super Bowl for Super Rich
Following the super rich to Miami for this year's Super Bowl, with Laura Hughes, Elite Traveler Magazine Editorial Director and CNBC's Sue Herera

The Four Seasons Miami also specializes in transportation -- but not the mass kind. Commuters coming in to see the Chicago Bears have at the Indianapolis Colts can request the hotel arrange private-jet transfers from all over the U.S. (Round trip: $30,000.) Once on the ground, a sharp Ferrari may be rented for a cool $3,500 per day.

Hughes told an envious "Power Lunch" about the Fairmont Turnberry Isle Resort & Club's Fantasy Football Escape package. (Don't look for similarities with your rotisserie league.) For a modest $410,041 -- yes, 41 is "XLI" rendered in Arabic numerals -- the Escape includes the posh Presidential suite, transportation to Miami on a private jet, and use of a helicopter and a swank Bentley. Those renting the Four Seasons' Ferraris should now prepare to become sickened with jealousy: Fairmont's Escape package purchasers will take home a very special souvenir -- they get to keep the Bentley.

Although these lofty pleasures are available to a select few, the numbers of that auspicious group are apparently increasing. Hughes quotes NetJets -- a seller of fractional private-jet ownership shares -- as saying that reservations for this year's Super Bowl have grown 60% over 2006. (If you use their services, you'll be flying in good company: NetJets is a unit of billionaire Warren Buffett's Berkshire Hathaway.)


  • Showtimes

    United States
    Monday - Friday 1:00P ET
    Monday - Friday 18:00 CET
    Asia Pacific
    Tuesday - Saturday 01:00 SIN/HK
    Tuesday - Saturday 03:00 AEST
  • Sue Herera is a founding member of CNBC, helping to launch the network in 1989. She is co-anchor of "Power Lunch."

  • Tyler Mathisen co-anchors CNBC's "Power Lunch." Mathisen also co-anchors "Nightly Business Report produced by CNBC."

Power Pitch

Kenny Polcari