CNBC Strengthens Presence in Korea
Singapore, 26 May 2006 – CNBC, the world leader in business news, has today announced a partnership with one of South Korea’s top business channels, Etomato, strengthening CNBC's presence in the country.
Etomato is a 24 hour business news channels in South Korea, broadcasting financial information and local stock market related programs. This channel is distributed to 8 million households through cable platforms.
"We are delighted with our partnership with Etomato," said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. "Korea is fast growing into one of the region's most lucrative media markets, and we believe that our partnership with one of the premier local business news channels will enhance our product offerings, presence and visibility into the country."
Initially, CNBC will be passing through live US programming for 7 hours, from 12.00 am to 7.00 am, into Korea. The programs will be broadcast in English. Further discussions are underway to determine ways to further strengthen this partnership.
"As the world leader in business news, CNBC produces premium quality international and regional business and financial news content that is unparallel, which we feel will be popular and beneficial to our core audience base," said Mr. Hwang, Un-Goo, CEO of Etomato. "We believe that our partnership with CNBC is an integral part of our channel's offerings to the financial and business community in South Korea."
CNBC is further strengthening its presence in South Korea by appointing Choi So Young, whose primary responsibilities are to manage network distribution and business development in the region. Choi So Young joins CNBC from Korean Cable Television Association, where she held the position of International Coordinator. She has had 7 years of regional media experience.