CNBC Launches New Integrated Consumer Brand Campaign
Singapore, 28 April, 2006 – CNBC, the world leader in business news, has launched a new integrated consumer brand campaign. The first of a series of advertisements will run in a number of regional business publications at the beginning of May.
"CNBC is a specialized channel, offering specific products, to a focused, elite set of audience members," said Anne Pappas, Director of Marketing, CNBC Asia Pacific. "We believe that this campaign will enhance the visibility of our channel, brand and unique offerings to our target viewers."
The new CNBC consumer campaign reflects that CNBC provides its audience with real-time business news coverage, and high-level conversations and insights from successful and important players in the regional and global business worlds - with a difference...
"CNBC's DNA is to make business news comprehensive, yet at the same time, engaging. This makes our channel more appealing, and our content more palatable to our viewers," said Pappas. "This campaign highlights our unique offerings and demonstrates the reasons why access to CNBC's information ensures that C-suite Executives are always on top of their game."
The consumer campaign reinforces CNBC's position as the world leader in business news, and strengthens the unified and consistent communication of the brand regionally and globally. It also heightens awareness of CNBC's brand and core offerings to an elite group of audience, comprising of C-suite Executives, senior business decision makers as well as high net worth individuals.
"Communicating our core competency of business news is a priority. CNBC delivers comprehensive business news and follows the markets around the clock, around the world," Pappas said. "This campaign illustrates the impact of the channel on our viewers, reinforcing the position of CNBC as a valuable business and investment tool."
The consumer campaign will be distributed through a number of different channels, including some regional business print publications and local print publications. CNBC has also developed in flight partnerships to run this campaign. TVCs, on line advertising and other high impact ideas are currently under discussion, to maximize CNBC's brand visibility, through this campaign.