Enter multiple symbols separated by commas

NetRatings Shares Jump on Buyout Offer From Nielsen

Privately-held Nielsen said it would pay about $327 million to buy the 40% stake in NetRatingsthat it does not already own.

Nielsen said it would pay $21.00 a share in cash for the remaining stake of the Internet media and market research company. The price represents a 16% premium to NetRatings' closing price on Friday, and also is substantially higher than an earlier offer by Nielsen.

In October, Nielsen proposed to buy the minority stake for $16 per share in cash. The new price represents about a 44% premium over NetRatings' closing stock price prior to that offer.

Shares of NetRatings surged after the deal was announced.

The takeover is expected to close in the second quarter.

"This transaction will provide fair value to NetRatings shareholders while also allowing Nielsen and NetRatings to better coordinate their strengths for the benefit of our mutual clients," Nielsen Chief Executive David Calhoun said in a statement.

Nielsen, known as the dominant television ratings agency in the United States, recently changed its name from VNU after going private in a leveraged buyout last year.

The private equity groups that bought VNU include Carlyle Group and Kohlberg Kravis Roberts & Co. They pledged to keep the company substantially together as an integrated company for the first 18 months after the buyout.

Contact U.S. News


    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

  • Wisconsin Governor Scott Walker rides a motorcycle near Boone, Iowa in June.

    Media consultant Mark Macias offers up his advice for what Scott Walker needs to do to get America's attention.

  • Treasure hunter mel fisher and his team, circa 1985, off the Florida Keys, at discovery of a Spanish galleon sunk in 1622

    Shipwreck treasures hit the auction block

  • The end zone

    Sports are big business in this country. ESPN's Jemele Hill and Forbes Executive Editor Mike Ozanian discuss "Deflategate," NFL Commissioner Roger Goodell's battles as he deals with the NFL's future, and the fight for sports eyeballs and ratings.

U.S. Video