Internet search is undoubtedly one of the most useful tools out there, but it’s never been synonymous with entertainment. Microsoft is hoping to change this – and maybe even beat Google at it’s own game – by launching an interactive search engine that aims to be both functional and entertaining at the same time.
Ms. Dewey is the Internet alias of Janina Gavankar, an actress who appears on Showtime's series “The L Word.” She is the star of msdewey.com, a new interactive search engine that runs on Microsoft Live technology. Gavankar plays a sassy live action character that guides users’ searches while also commenting on (and in some cases reprimanding) them.
Besides being a first-of-its-kind search engine, msdewey.com is notable because of the way in which it has been marketed – that is, that it hasn’t been.
Or has it?
Unlike with its heavily advertised launch of Vista, Microsoft took a “soft launch” approach with Ms. Dewey – it was essentially put on the web and left to grow on its own.