Silicon Valley Chasing Hollywood Box Office Dream
This service’s monthly $9.99 fee allows users to watch as many movies as they want (as long as they’re available) from over 1,600 available titles, but you have to download yet another player before you can even see the services offerings. Vongo offers a pay-per-view option similar to Amazon’s—once you press play, you have 24 hours to watch the flick. And if you have a portable device that runs Microsoft’s Portable Media Center 2.0, Vongo will automatically format it for playback on that device.
So where is Blockbuster in all this? Nowhere, for now. True, the company was an early minority shareholder in CinemaNow, and last year it tried — and failed—to buy a majority stake in Movielink. And even though Blockbuster claims to have a “digital future,” the company is a big ship and steering toward new technologies has not been strength. In short, it’s unlikely to happen any time soon.