Will Farrell’s Next Sports Classic
Will Farrell’s "Talledega Nights" was a product placement wonder, with his main car sponsor Wonder Bread garnering as much as $60 million in brand exposure. And it looks like there are many brands that are lining up to get a piece of the action on Farrell’s upcoming sports flick, "Blades of Glory,"
a spoof on competitive ice skating that hits theatres on March 30. A press photo circulated by Paramount Pictures, and featured in an article in USA Today on Monday, has Farrell and co-star Jon Heder being interviewed by Scott Hamilton with Crest Whitestrips logos on the banner behind them. In the trailer alone, I spotted six other brands: Dunkin Donuts, Xbox 360, Pepsi’s LifeWater, Bud Light, Subway and Puma. Ferrell’s next sports movie after this one is called "Semi-Pro," it’s about an ABA team.
Cool Item Of The Day
If you’re a De Lorean collector, you’re going to want this one. It’s John De Lorean’s 1978 Yankees World Series ring.