When people hear the word construction, some may see the brown of mud and soil, or the gray of concrete. But top home builders and suppliers envision--green. CNBC's Diana Olick reports from the 2007 International Builders' Show, where firms are "cashing in" on environmental awareness.
The Realty Check blogger told "Morning Call" that the convention, in Orlando, Fla., is highlighting the evolving trend toward green technology. Sherwin-Williams -- with its now-quaint logo of a paint can drowning a globe -- is pushing its low-vapor, higher-stability decorative products. (The centennial company should be credited with launching its GreenSmart brand in 2005.)
The eco-swing may be less about saving the earth than saving money, however: As National Association of Home Builders (NAHB) President David Pressly said, "Any prudent homeowner or builder will ask: 'What can I do to lower costs?'." What they can do, according to show exhibitors, is purchase energy-saving products and appliances from manufacturers like 3M, Whirlpool, and General Electric (owner of CNBC's parent, NBC Universal.)