RIM to Introduce New Blackberry With Added Features
BlackBerry maker Research In Motion on Monday will unveil a new version of its top-end e-mail phone for business users, replacing the signature side navigation wheel with a front trackball that first appeared last year on the consumer-oriented BlackBerry Pearl.
The BlackBerry 8800 will be offered in the United States by AT&T's Cingular Wireless starting Feb. 21, priced at $300 with a two-year contract commitment.
The new device enters a far more crowded market for multifunction "smart" phones than the 8700 did when it was launched in late 2005. Back then, the main competition was Palm's Treo, while lower-priced BlackBerry-like entrants from Motorola, Nokia and Samsung Electronics had not yet arrived.
RIM is billing the 8800 as the thinnest BlackBerry to date, measuring 0.55 inch from front to back. That's just a hair thinner than the Pearl's 0.57-inch thickness, but 0.2 inch thinner than the 8700 model that the 8800 will replace over time. The 8800 is also a shade narrower than the 8700 from right to left, but slightly taller.
Other features include the ability to pick up signals from Global Positioning System, or GPS, satellites for location tracking. The device comes installed with BlackBerry Maps, an application that can use the GPS signal to provide driving directions as well as integrate with other applications to, for example, send a map via e-mail.
The 8800 also comes with a media player and an external storage slot for removable microSD memory cards.
Still missing from the business-oriented device is a digital camera, which RIM says many corporate customers don't want their employees to have for security and other reasons.
"It's not that hard to put one in," RIM co-Chief Executive Jim Balsillie said in an interview. "But it was unambiguous for a dramatic proportion of the mobile professional segment: No camera."
Balsillie said it wasn't a tough decision to switch to the front trackball and ditch the traditional sidewheel _ which has been used to scroll through e-mail on every BlackBerry model except the Pearl since the BlackBerry and its predecessors were introduced in the 1990s. The Pearl, which unlike the 8700 and 8800 does not feature a full typewriter keyboard with one key for each letter, was introduced in August.
"The response to the trackball has been universally positive," said Balsillie, noting that 80 percent of the non-phone usage on the Pearl involves multimedia applications rather than traditional BlackBerry e-mail. "If it's just messaging, it's just up-down, left-right. But if you're going to do multimedia, the navigation aspects become more prominent."