Will Howard Stern find true love with Opie & Anthony? That's just one of the questions being asked as their employers -- orbital broadcasters Sirius and XM -- announced plans for a corporate marriage Monday.
Rumors had flown once before that arch-foes XM Satellite Radio and Sirius Satellite Radio -- the pay-radio industry's No. 1 and No. 2 players, respectively -- would merge. After all, they provide similar products, spanning Americana roots music, sports coverage, Christian rock -- and, of course, uncensored airings of Stern and his derivative rivals on the Opie & Anthony Show. And both firms are in the same economic boat, more or less: each had spent itself deeper into the red (especially with massive pay and stock deals for "zoo show" draws like "Howard" and "O&A") in its attempts to lure more subscribers -- as the once-upon-a-time "next big thing," satellite radio, looked less and less ahead of the curve.