You Can't Take Oscar To The Bank
“Some actors suddenly think they’re invincible,” said Terrence Davison, director in the Entertainment, Media and Communications Advisory Practice of PricewaterhouseCoopers, the firm that tabulates the Oscar votes. “It can go to your head and you make bad decisions.”
That seems to be the case for Paltrow, who may have peaked after winning an Oscar for "Shakespeare in Love" in 1999. Subsequent movies "Duets", "Shallow Hal" and "Sky Captain and the World of Tomorrow" flopped at the box office.
Likewise, casting an Oscar winner in a movie does not a box office hit make. Just look at Halle Berry's "Catwoman" and Hillary Swank's "Black Dahlia."
If this summer is any indication of where the industry is putting its money, franchises are worth much more than Oscar gold.