GO
Loading...

Enter multiple symbols separated by commas

CNBC's Rovell: NBA Partners with YouTube On New Website

The National Basketball Association struck a deal with Google's YouTube on Monday, making it the second major sports league to forge an alliance with the popular video-sharing site, according to CNBC's Darren Rovell.

The NBA's partnership with YouTube includes a new website, the "NBA Channel," which contains highlights and behind-the-scenes videos featuring NBA players. The NBA Channel will challenge fans to a contest called "Post Up the NBA," which asks basketball enthusiasts around the world to submit video clips of their best basketball clips and rate the videos posted. Each week, the top user videos will be compiled into a highlight reel voiced by NBA personalities.

Highlights from the All-Star Game will also be immediately available on the website, which can be found at www.youtube.com/nba.

The NBA's deal is part of YouTube's "Claim Your Content Program." It allows rightsholders to remove unauthorized clips or keep the video posted and share in any advertising revenues that the content generates.

The deal is less extensive than the contract Google struck with the National Hockey League in November, sources told CNBC. That deal allowed YouTube users to access video highlights of regular season games, which are available within 24 hours of the original broadcast. Individual game highlights will continue to be a feature on NBA.com.

The NBA has had a partnership with YouTube's parent company Google since January 2006 when it signed a deal with Google Video. Unlike the YouTube deal, that was followed a pay-per-watch model.

English soccer team Chelsea FC recently launched its own channel on YouTube at http://www.youtube.com/chelseafc.

Darren Rovell, who covers sports business for CNBC, can be reached at sportsbiz@cnbc.com. His blog can be found at http://sportsbiz.cnbc.com.

Contact U.S. News

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

U.S. Video

  • Hero miles for military members: Real estate magnate's plea

    Chairman of the Fisher House Foundation, Ken Fisher, discusses the Hero Miles program with CNBC's Dina Gusovsky. During Military Appreciation Month, Fisher is asking every traveler to donate 1,000 of their miles to replenish the Hero Miles programs that is in danger of running out.

  • Cramer shuts down this market's haters

    "Mad Money" host Jim Cramer on why this market can't stop, won't stop.

  • From the battlefield to the boardroom

    Your Grateful Nation is dedicated to helping Special Forces veterans enter the corporate world and Knot Standard provides complimentary suits to vets. Mad Money's Jim Cramer spoke with Rob Clapper, Your Grateful executive director; John Ballay, Knot Standard co-founder and president; Tej Gill, retired U.S. Navy Seal; and Darren McB, active duty U.S. Navy Seal.