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Apple's Stock Drops On Delay of Apple TV Launch

Published: Tuesday, 27 Feb 2007 | 12:33 PM ET
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By: CNBC.com

Shares of Apple [AAPL  Loading...      ()   ] fell after the company said it would have to delay until March the launch of its gadget for streaming video and other content from computers to TVs.

Tony Avelar / AFP - Getty Images file
Apple's new Apple TV launch was delayed until mid-March.

The company had said in January the $299 Apple TV set-top box would be available this month.

"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," Apple spokeswoman Lynn Fox said Monday. She declined to comment further.

Apple TV is designed to move digital content from a user's computer to a TV set and is anticipated to be a highly competitive product in the growing crop of offerings that deliver Internet-based videos to the television.

Some analysts are projecting the set-top box could be yet another hit product for Apple, adding to the Cupertino-based company's growing fortunes as it expands its consumer electronics portfolio beyond Macintosh computers and iPod portable players.

© 2012 CNBC.com
Companies:Apple Inc

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