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CNBC Pits Star Against Star In Trading With The Stars Celebrity Portfolio Challenge

ENGLEWOOD CLIFFS, N.J., March 13, 2007 --- An actor, a Major League Baseball Hall of Famer, and a comedianne. These are among a group of celebrities who are competing in CNBC's "CNBC.com Million Dollar Portfolio Challenge" to see who will make the best stock trader.

In conjunction with the "CNBC.com Million Dollar Portfolio Challenge," CNBC launched Trading with the Stars pitting CNBC programs against one another and star against star to see who has the best stock-trading skills.

Each CNBC program – from "Squawk Box" to "On the Money"-- is represented by a celebrity stock picker who will have his/her own "CNBC.com Million Dollar Portfolio Challenge" portfolio and compete against each other for the charity of the celebrity's choice and, of course, bragging rights.

The celebrity with the best-performing portfolio at the end of nine weeks wins $50,000 for his/her favorite charity. Just for taking part, celebrities receive $5,000 for their charity of choice.

Trading with the Stars began this week on CNBC's "Squawk Box" (6-9AM ET) when co-anchors Joe Kernen, Becky Quick and Carl Quintanilla unveiled Johnny Bench, Major League Baseball Hall of Famer, as their celebrity player. Throughout the day, through CNBC's "On the Money" at 7 PM ET, each show will reveal its own celebrity player.

Trading with the Stars celebrity lineup:

  • "Squawk Box" (6-9AM ET) – Johnny Bench, Major League Baseball Hall of Famer, member of the Cincinnati Reds from 1963-1987
  • "Squawk on the Street" (9-10AM ET) – Chris Moneymaker, World Series of Poker Champion
  • "Morning Call" (10AM ET) – Judy Gold, comedianne, Emmy-winner and host of HBO's "At the Multiplex with Judy Gold"
  • "Morning Call" (11AM ET) – Stephen Collins, actor, Emmy-winner and star of WB's "7th Heaven"
  • "Power Lunch" (Noon-12PM ET) – James Cromwell, actor, Oscar-nominee for "Babe," and current star of Fox's "24"
  • "Street Signs" (2-3PM ET) – Jonathan Tucker, actor, current star of NBC's "The Black Donnellys" and soon to appear in Paul Haggis's latest movie with Charlize Theron
  • "Closing Bell" (3PM ET) – Ernie Hudson, actor of "Ghostbusters" fame and recently starred in "Desperate Housewives"
  • "Closing Bell" (4PM ET) – Chris Gardner, CEO of Christopher Gardner International Holdings and author of The Pursuit of Happyness.
  • "Kudlow & Company" (5-6PM ET) – Lawrence O'Donnell, a political analyst and consulting producer on NBC's "The West Wing"
  • "On the Money" (7-8PM ET) – Willie Garson, actor, best known for playing "Stanford Blatch" on HBO's "Sex & the City" and star of new HBO series "John from Cincinnati" which kicks off later this year

Each day throughout the nine-week challenge, CNBC's "Power Lunch" will provide updates on the Trading with the Stars standings. Continuous Trading with the Stars coverage is also available on CNBC.com.


About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.