Dell Launches Low-Cost Personal Computer in China

Dell, the world's second-largest personal computer maker, unveiled a low-cost PC on Wednesday for China, its fastest-growing market. The PC is priced from 2,599 yuan to 3,999 yuan (about $335 to $520), the company said in a statement.

Earlier this month, Dell reported a sharp drop in quarterly profit while revenue fell short of Wall Street expectations, adding that it foresaw pressure on growth and profit margins in the next several quarters as it spends money to revamp its business.

The company had lost market share to global industry leader Hewlett-Packard during the fourth quarter and in January.

In China, the world's second-largest PC market, Dell ranks third behind homegrown powerhouse Lenovo Group and Founder Technology.

York Li, Dell's top manufacturing executive for China, told Reuters last month that the company expected production in China for domestic sales to keep growing at about 30% in the short term, meaning the PC giant might add another factory in the country in three to four years.

Contact U.S. News


    Get the best of CNBC in your inbox

    › Learn More

Don't Miss

U.S. Video

  • Mad Money's Jim Cramer breaks down the theme of stealth technology stocks. Cramer says companies that are using proprietary technology to invent entirely new markets and then dominate those markets, fall under that category.

  • Mad Money host Jim Cramer knows it can be difficult to stick with a stock that is going lower but says if you've done the homework, and the story isn't wildly off the rails, then stay long.

  • Mad Money host Jim Cramer, outlines the most common emotionally driven investor mistakes and expresses why it is important to not let skepticism run away with you.