Business "Scents" And Burger Taste Test

Last Friday I did a story on how McDonald's is testing a third-pound, Angus beef burger in Southern California, taking on the high end, extra large angus burgers from Burger King and Carl's Jr. McDonald's wouldn't let us into a restaurant, but the company agreed to let me do "live shots" outside. So I did. With two co-workers. Doing a taste test. I hid the identities of three uber-burgers being tested, one each from Burger King, Carl's and Mickey D's. My two co-workers only knew them as #1, #2, and #3. On live television they pronounced their verdicts: they liked #1 and #2. You guess it. McDonald's was #3. I laughed uncomfortably and joked, "We'd better get out of here, heh-heh. Heh." But to McDonald's credit, the PR woman looked more stunned than anything else. She didn't yell, she didn't get angry, she didn't even kick us out. Believe me, that's what normally happens. She probably knows that, in the end, taste test or no taste test...McDonald's always wins.

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