extending its partnership with shipper DHL through the 2010 season. “Major League Baseball is proud of our growing relationship with DHL, who in just two years time has demonstrated itself to be a creative and valuable business partner,” said Tim Brosnan, the league’s executive vice president of business, in a statement.
Well, I’m not sure how valuable DHL exactly was. Today’s Washington Post reveals that the Nationals - presumably for better rates or service -- actually switched from using DHL to FedEx this year. I guess it worked out for the best from an MLB sponsor perspective. The story is about how there’s been some snafu with season ticket holders getting their season tickets on time. The problem this brings up is that when leagues cut deals with sponsors, they can’t force individual teams to use that sponsor. But when they don’t and it becomes public like this -- with this type of timing -- league sponsorship deals come off as totally phony. Sponsoring the league implies the team use your service, not just the Major League Baseball offices. If I were DHL and I had just paid to become the "Official Express Delivery and Logistics Provider of Major League Baseball," I'd ask for my money back.
Hole In Many:
I always wonder how there are so many hole-in-one/field goal kicking/half court shooting contests out there. Since so many of the winners get publicized, I guess it makes it seem like more people win than the low percentage that really cash in. That’s why prize indemnity insurance, as they call it, is probably a good business to be in. I got a release from a company called the National Hole-In-One Association, a company that insures these kinds of things, that told me that since 1981, they’ve paid out more than $50 million in cash and prizes. That looks like a huge number, but consider that they say they’ve covered more than 300,000 events. Just for fun, let’s assume the average prize is $50,000. If they covered exactly 300,000 contests, and they paid out that average prize, that means there were only 1,000 winners. That breaks down to a .33 percent chance of winning.
Speaking of the hole-in-one -- last week, an NCAA official told me that former Iowa quarterback Drew Tate didn’t have to give back the $25,000 he won when he hit a hole-in-one in a charity event. Apparently it was the school’s interpretation that it would have violated his eligibility even though only now it has come out that it probably wouldn’t have.
After profiling the new deep-fried White Castle cheeseburgers that the Gateway Grizzlies will feature this season, I’ve received information on a bevy of new food items. The latest? The “HOMEWRECKER,” a, foot-long, half-pound hot dog with chili, nacho cheese and jalapenos on it. It’s being sold by the Charleston Riverdogs, one of many teams owned by Mike Veeck, Bill Murray and Marv Goldklang. The “HOMEWRECKER” costs $4 and for an additional $4 fans can get a trucker hat that has “HOMEWRECKER” written on it.
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