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Fast Money Madness: Procter & Gamble vs. Altria

Tuesday, 27 Mar 2007 | 9:03 PM ET

See The "Fast Money Madness" Brackets From TV

While the NCAA tournament reaches fever pitch, another competition is getting pretty exciting, here at Fast Money. As you might know by now, we're pairing off the most-talked about 64 companies on The Street, then the guys determine the winners through debate, and ultimately we’ll arrive at a national champion -- Fast Money's favorite stock.

Here’s the second of the "Elite 8" match-ups, as two of the toughest in Health & Home, Procter & Gamble (PG) and Altria (MO), fight for a spot in the Final Four.

ALTRIA’S PRIOR MATCH-UPS

Round 1:
Altria vs. Coca Cola (KO) – Dylan said, “Altria much like the UNLV teams of the early 90's, you may not like the way they play, but boy do they win games.”

Round 2:
Altria vs. Barr Labs (BRL) – Dylan said “The guys said, Altria fighting off the distraction of a team shakeup after the tournament's over smoking out Barr Labs.”

Sweet 16:
Altria vs Pepsi (PEP) – Guy Adami said “MO gets a bigger valuation once Kraft is off the books. MO. Jeff Macke said, “ Hey MO, gotta go with MO. I think a good pack of smokes beats a Pepsi any day.”

PROCTER & GAMBLE’S PRIOR MATCH-UPS

Round 1:
P&G vs. Allergan (AGN) – Dylan said “Procter and Gamble easily knocks off plastic surgery favorite Allergan”

Round 2:
P&G vs. Nordstrom (JWN) – Dylan said, “Procter & Gamble sticking to it's fundamentals comfortably handling the Cinderella upset from the 1st round Nordstrom.”

Sweet 16:
P&G vs. Target – Jeff Macke said , “Procter is just too much of a juggernaut for Target.” Eric Bolling added “Great company, great defensive play in Procter”
Procter advances 3-1.

TONIGHT’S MATCH-UP: Altria vs. Procter & Gamble

Jeff Macke says PG is too reliant on consumer pricing. In this economy he likes MO.

Tim Strazzini also loves Altria and feels it has a better valuation. After Kraft is spun-off, Tim expects MO to be a $100 stock.

Guy Adami agrees that the Kraft spin-off will relieve MO from debt.

Eric Bolling (who’s vote doesn’t matter at this point) says Pampers, Tide and Crest say it all. "Guys, how can you beat that?"

Altria is going to the Big Dance - the Final Four awaits.

  Price   Change %Change
MO
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PG
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Questions? Comments? fastmoney@cnbc.com

Fast Money Madness
Altria and Procter & Gamble duke it out

*The teams were seeded using analyst ranking data from the Wall Street blog http://tickersense.typepad.com/

Trader disclosure:
On MAR 27, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders:
Strazzini Owns (MO), (T), (VZ), (WMT), Owns Puts in (EEM), is Short Puts in (AUY). Bolling Owns (ICE), (NMX), Natural Gas, Gold, Silver, Soybeans is Short Corn. Macke writes for Minyanville.com

  Price   Change %Change
MO
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PG
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