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CTIA: Exclusive CEO Interviews

CTIA, the wireless industry's largest show, is underway in Florida and CNBC is talking to key players, whether it is the companies providing content or those developing the devices.

Jim Goldman has an exclusive interview with the event's keynote speaker, Viacom CEO Philippe Dauman. Dauman -- among other things -- discusses the need to create a revenue model for content distributed via wireless devices and the intellectual property issues surrounding it. Dauman also talks about how Viacom plans to embrace wireless technology, targeting a young demographic (which happens to be the predominant group) with the media company's treasure trove of content. Finally, Dauman elaborates on the company's advertising deal -- announced at the event -- with Intel and Pepsi.

Melissa Francis talks to Sony-Ericsson CEO & President Carl-Henric Svanberg, about the joint venture's new product line up, touting the new W580 Walkman phone and the tri-band HSDPA/quad-band EDGE Z750 phone, which will be available sometime during the third quarter of 2007.

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