Sirius, Chrysler Unveil "Back-Seat TV"
Sirius Satellite Radio is teaming up with Chrysler to bring digital TV to the back seat of your car. CNBC’s Trish Regan reported live in New York City's Times Square Thursday morning for the first unveiling of the product.
Together, DaimlerChrysler's American arm and Sirius will bring Nickelodeon, the Disney Channel and Cartoon Network to the newest model of minivans, Regan told "Morning Call" viewers. The feature will be sold with Chrysler’s rear-seat entertainment system and a satellite radio unit. It will cost $470, which includes the first year of service; after that the TV channels will cost $7 each month, and the satellite radio fee of $12.95 each month.
“It is the top family programming,” said Douglas Wilsterman, senior vice president of Sirius. Initially, the feature will be rolled out in Chrysler minivans, then in additional vehicles and brands. Chrysler has the three TV channels exclusively through 2008.