GO
Loading...

Enter multiple symbols separated by commas

Google Interested in DoubleClick Purchase: Report

Google has emerged along with Microsoft as a contender to buy DoubleClick, presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said in The Wall Street Journal.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, people familiar with the situation said in the Journal.

Yahoo and Time Warner's AOL online unit also have talked to DoubleClick -- which is majority-owned by San Francisco private-equity firm Hellman & Friedman -- though it is unclear whether AOL is still in the race, these people said in the Journal.

DoubleClick is using investment bank Morgan Stanley to help explore its options, including a possible stock market listing, the Journal reported last week. Hellman & Freidman has reportedly set a price tag of at least $2 billion for the advertising company.

Such a price tag could amount to a hefty return for the private equity firm, which took DoubleClick private in mid-2005 in a deal worth $1.1 billion.

Representatives from Google were not immediately available for comment.

Contact U.S. News

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

  • Lottery ticket

    A thief who broke into the car of a Seattle couple left behind a million-dollar lottery ticket, NBC News reports.

  • The Lamborghini SpA Urus SUV.

    There's no shortage of luxury vehicle choices, but increasingly the wealthy are opting for high-end SUVs instead of traditional models.

  • Mike Trout #27 of the Los Angeles Angels takes a picture with fans before a game with Boston Red Sox at Fenway Park on May 23, 2015 in Boston, Massachusetts.

    MLB is using digital media initiatives like Snapchat and Web video to connect with younger viewers. Is it enough?

U.S. Video