When your company is losing market share and billions of dollars, it's not exactly the best time for a CEO to go in to a showroom to see how things are going on the front lines. But that's what Ford CEO Alan Mulally did on Friday. Did he learn anything from the experience? Did we learn anything about the state of business at Ford? Who knows.
Mulally visited Gilpin Ford in Southern California as part of his pledge to make good on a request a dealer made to Ford's top executive shortly after he took over the company. The idea: see first hand what it's like in the Ford showroom. And by all accounts, that's what Mulally did on Friday in Caifornia.
Because Ford PR limited coverage of Mulally's dealer days to one media outlet, it's hard to tell what Mulally thought of his experience. But let's be honest, sending the CEO to the top selling Ford dealership in California, it's hard to know if he got "the full experience" of what Ford dealers are facing.