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Johnson's Sponsors Rejoice At Dark-Horse Masters Win

A surprising golfer came out on top at the Masters this weekend. CNBC’s Darren Rovell appeared on “Power Lunch” Monday, with more on what the green jacket could mean for winner Zach Johnson.

Johnson had only won one PGA tour before his Masters victory. The 31-year-old from Cedar Rapids, Iowa is the least accomplished Masters winner since Larry Mize twenty years ago, but has earned $7 million in his ten years as a professional golfer, before his win on Sunday.

Aside from the $1.3 million Johnson made in winnings, the victory will also make him more valuable to his sponsors, Aegon (which also owns the sponsoring Transamerica brand) and RSM McGladrey. Rovell, who writes CNBC.com's Sports Biz blog, also mentions the memorabilia market and pointed out that on Sunday, 78 Zach Johnson items were sold on eBay -- while today 158 items are currently listed for sale.