Whose Story Is It, Anyway?
By now, you may have been able to fathom that the primary function of the Breaking News Desk is to deal with -- yes, you guessed it -- breaking news. I once had a calculus teacher who, when he thought he’d made some complicated concept crystal-clear, would say, “So, the question becomes, what color is the little red schoolhouse?”
Unlike the world of higher mathematics, the little schoolhouse isn’t always red at CNBC, and the Breaking News Desk doesn’t always deal with “oh-my-gosh-get-it-on-NOW!” types of stories.
One of my responsibilities is to write the one-minute CNBC.com Bizwire segments that air at the top of the second hours of "Morning Call" and "Power Lunch," respectively. The most difficult task in these segments is not the writing or the production elements -- it’s making sure a story is not going to be included in one of the market reporter segments, which are done much closer to actual airtime than a show’s overall rundown.