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Banana 'Gore-Tex' Pack May Alter Snack Retail

Tuesday, 10 Apr 2007 | 4:35 PM ET
Chiquita Banana
AP
Chiquita Banana

Chiquita Brands has a new packaging twist for its bananas, and the produce company is betting you’ll buy single bananas at candy-bar prices, at your local convenience store. Greg Bauer, vice president of GEN3 -- Chiquita's partner in the packaging venture -- revealed secrets behind the new version of nature's treat, on "Power Lunch."

GEN3 teamed up with Chiquita in order to break into the convenience store market by using high-tech wrappers: “Think of it as Gore-Tex for a banana,” Bauer said. The wrapper “puts the banana into a perfect environment,” giving it more longevity -- and perhaps changing the economics of the produce market. So far, the futuristic fruit -- labeled Chiquita-To-Go -- is selling in 8,000 convenience stores, alongside candies and other treats.

Innovations: Bananas
Chiquita-to-Go is a new way to keep bananas fresh until you're ready to eat them, with Greg Bauer, Gen3 CEO and CNBC's

Bauer told CNBC's Sue Herera that his firm used technologies developed in the champagne and pharmaceutical industries: “We believe the process of innovation can be less risky if it’s a process of adoption versus a process of invention.”

GEN3 clients also run to the industrial, including Clorox and Alcoa.

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