CNBC's Deutsch: "I Think Imus Is Done"

Wednesday, 11 Apr 2007 | 3:00 PM ET

The storm over Don Imus' racial comments escalated as more advertisers pulled out from his show. CNBC's Donny Deutsch told "Power Lunch" that "I think Imus is done."

After Imus made disparaging remarks about the Rutgers University womens' basketball team, national media figures weighed in -- and apparently, so have consumers.

Is Imus Out?
As advertisers begin to pull out, the possibility increases that radio host Don Imus's racially insensitive remarks will cost him his job, with CNBC's Donny Deutsch and Sue Herera

Deutsch said "what really matters" is the economics of advertising. The show is aired on CBS radio and simulcast on MSNBC.

Deutsch told CNBC's Sue Herera that "The groups that want Imus' head get the names of the CEOs of advertisers" -- who "have no choice" but to yank their ads. Deutsch, who hosts "The Big Idea," said the remaining sponsors "almost certainly" will feel pressure to follow suit and abandon Imus' show.

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  • Sue Herera is a founding member of CNBC, helping to launch the network in 1989. She is co-anchor of "Power Lunch."

  • Tyler Mathisen co-anchors CNBC's "Power Lunch." Mathisen also co-anchors "Nightly Business Report produced by CNBC."

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Kenny Polcari