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Crazy About Pets

By CNBC.com Staff
Friday, 13 Apr 2007 | 6:04 PM ET

It's raining cats and dogs -- so to speak -- in Southern California this weekend, where America's Family Pet Expo is pulling in the crowds.

Here's a sampling of Jane Well's coverage from the Orange County Fairgrounds, where the expo is taking place.

Pet Food Push
The $38 billion a year pet food industry is trying to land on its feet after a massive, deadly recall, and CNBC's Jane Wells has the story.

The industry's largest event is expected to attract 70,000-80,000 people -- most of whom it is safe to say are pet lovers. The rest simply make a living out of the business. And at about $40 billion dollars a year, what a business it is. The recent food contamination scare hasn't hurt sales much, but it has generated some 12,000 complaints to the Food And Drug Administration.

Pets have become a part of the American landsacpe and -- depending how you look at it -- body politic. Some 69 million households alone now have cats.

Big Business of Pets
People are beginning to consider pets as regular family members, and the business of pets is booming, with CNBC's Jane Wells

No wonder then that the pet industry is growing very quickly -- sales have doubled in recent years. One reason for that is what is called the humanization of pets, wherein animals in essence become family members. As Doug Poindexter, executive VP of the Worldwide Pet Industry Association, explains, it's all about pamepring your pets.

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