GO
Loading...

Experts: Sponsors Did Right Thing in Dropping Imus

When advertisers ran from Don Imus, the die was cast: MSNBC and CBS pulled the plug on his show.

But the question remains: did the sponsors show leadership in making their decisions to cancel ad spots -- or was it a case of cut and run?

Jeffrey Sonnenfeld, senior associate dean at the Yale School of Management, and James Post, corporate governance and ethics professor at the Boston University School of Management, told "Power Lunch" viewers that the sponsors did the right thing -- and will do it again in the future.

Post told CNBC's Sue Herera that advertisers made "tough calls that had to be made." He pointed to "the Aqua Teen Hunger Force scandal" two months ago, when the animated show's notorious ad campaign led to the Cartoon Network's then-CEO, Jim Samples, quitting. Post said such incidents have driven advertisers to fear "uncertain, unpredictable" individuals -- like Imus.

Sonnenfeld agreed that the sponsors showed "good leadership" -- but said it was "30 years, or at least 10 days too late." He said the public feels that ad spots constitute a sponsor's "endorsement" of a show -- and the Yale professor believes that advertisers will demand a bigger role in determining content in the future.

Symbol
Price
 
Change
%Change
CBS
---

Featured

Contact

  • Showtimes

    United States
    Monday - Friday 1:00P ET
    Europe
    Monday - Friday 18:00 CET
    Asia Pacific
    Tuesday - Saturday 01:00 SIN/HK
    Australia
    Tuesday - Saturday 03:00 AEST
  • Sue Herera is a founding member of CNBC, helping to launch the network in 1989. She is co-anchor of "Power Lunch."

  • "Power Lunch" & “Nightly Business Report” Co-Anchor

Power Pitch

Kenny Polcari