Some of the world’s most popular music artists will perform in an unprecedented, global 24-hour concert event to raise funds and awareness to combat global warning, the event’s executive producer told CNBC’s Bill Griffeth on “Power Lunch.”
“This is a show to start to give tools to the average person in any country in the world to make their carbon imprint or footprint smaller,” said Kevin Wall, founder and CEO of concert producer Control Room and co-founder of SOS, or Save Our Selves, a group that campaigns for what it calls a climate in crisis.
“Live Earth” will take place on July 7 at Giants Stadium in New Jersey as well as in locations in London, Brazil, Shangai, Japan, Johannesburg and Sydney. Madonna, Kanye West, the Black Eyed Peas, Red Hot Chili Peppers and Snoop Dog are among the artists scheduled to perform.
More than 100 networks around the world, along with Microsoft's MSN, will broadcast the event, which should reach a peak audience of about two billion people. “We have seven massive events around the world and each one is the size of a Super Bowl in their country,” Wall added.
Concert organizers are also implementing a new green standard in this event, examining everything from the plywood that’s laid for the scaffolding to how the stadiums treat waste from the event.
All proceeds will benefit international NGOs, including the Alliance for Climate Protection, whose chair is former vice president Al Gore.
NBC, CNBC's sister network and also a unit of General Electric, will broadcast the event in the U.S.