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Contest Stocks: Closer Look At Revlon

Revlon keeps appearing on the most active and widely held lists of the contest. Here's a bit of a breakdown on the stock. What is Revlon? "Revlon, Inc. conducts its business through its direct wholly owned operating subsidiary, Revlon Consumer Products Corporation and its subsidiaries (Products Corporation), which manufactures, markets and sells an array of cosmetics, skincare, fragrances, beauty tools, hair color and personal care products. The Company is a mass-market cosmetics brand." In other words--it makes and sells make-up products.

Its competitors include Estee Lauder, Inter Parfums, and P&G among others. It's market cap is $517M--making it certainly eligible for the contest. It's 52 week high was $3.61 and it's 52 week low is 0.76. It's currently trading around $1.25 a share--which may be one reason it's so popular among contestants. The average volume is 1.98 million shares. The earnings per share is listed as -0.62.

Here's a news report on Revlon from last month:
NEW YORK, March 19 (newratings.com) - Analyst F Goossens of Credit Suisse reiterates his "neutral" rating on Revlon Inc (REV.NYS), while raising his estimates for the company. The target price has been reduced from $1.50 to $1.25.

In a research note published on March 16, the analyst mentions that the company has reported its 4Q06 results marginally short of the estimates. Revlon is likely to remain focused on stabilizing its business in 2007, the analyst says. While Revlon’s new product innovations are likely to be rolled out towards 2H07, there is an absence of visibility into the company’s performance in 2007, Credit Suisse adds. The EPS estimate for 2007 has been raised from -$0.17 to -$0.10 to reflect the favourable impact of lower interest expenses.

In looking at blog posts on the stock, the low price seems to be the greatest motivation for buying it--with the hope it will make a big upward turn. And to state the obvious--It certainly remains to be seen--if that comes true.

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