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Online Media Makes News

Wednesday, 18 Apr 2007 | 3:46 PM ET

Online Media Makes News

AOL
CNBC.com
AOL

At its "First Look" presentation to advertisers Tuesday -- like the TV Networks ad upfronts -- AOL announced five web broadband deals. Randy Falco presented partnerships with Dreamworks Animation, Ellen, and reality TV guru-producer, Mark Burnett. These big announcements designed to draw advertising dollars, promising advertisers better metrics on who's watching what, than you can get from TV ads. And it's no surprise this is formatted so much like the TV Network ad upfronts happening -- AOL's new CEO is Randy Falco, a former NBC Universal top TV executive. And Falco's in a position of convincing advertisers that AOL is no second-ran, but a hot go-to ad spot.

CBS advertising connections

CBS has just launched a new sales and marketing unit -- called CBS Connections to provide

cross-platform advertising packages, which means CBS will start selling ads for all CBS properties -- CBS Entertainment, News, Interactive, Sports, TV distribution, Showtime, Radio, and CBS Outdoor. It'll also coordinate with a service that focuses on local advertising. So advertisers -- eager to hit all the bases can have one-stop shopping.

And a bit of belated gloating-- as part of GE earnings late last week, NBC released some numbers and news. A piece of business -- NBC is rejoining the National Association of Broadcasters -- the main TV and Radio lobbying group. And there's certainly quite a bit to lobby about these days, with so much debate about who owns what kind of content. And on a self-promotional note -- CNBC showed ratings gains of almost 70% for its business day programming. Not too shabby!

Questions? Comments? MediaMoney@cnbc.com

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.