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Stop Trading!

Thursday, 26 Apr 2007 | 3:39 PM ET

Today, on “Stop Trading!” Erin Burnett and Cramer interviewed Brunswick Chairman and CEO Dustan McCoy. Brunswick is the largest maker of recreational boats in the world, and right now it exemplifies Cramer’s take on the market – that companies that report even a decent number are seeing a pop in stock price. Why? Because the bar is set so low that when a number hits the market can’t help but be impressed.

Brunswick’s quarterly profits fell 32% from the year-ago period, but its earnings came in 6 cents above expectations, totaling 35 cents per share. The stock is up $3, or more than 10%, on the day as it hovers near $34.

Stop Trading! & Brunswick Earnings
Earnings news and analysis from the Dusty McCoy CEO & Chairman Brunswick Corp., with CNBC's Erin Burnett & Jim Cramer



“It’s a difficult market,” McCoy said, “and we have the usual suspects: less disposable income, uncertainty about the economy, rising fuel prices, but now, unfortunately, we have two additional things. We’ve actually had quite a bit of bad weather, which really impacts boating, and more importantly, the housing market is having an impact in states like Florida.”

The trend is nationwide, McCoy said, but it seems to be hitting Florida the hardest.

McCoy reinforced Cramer’s sentiment that Brunswick is yet another company that has benefited from strong international growth. And it’s also leading the way for tech in the boating industry. Brunswick invented a new engine platform that allows for lateral movement, which makes moving and parking a boat much easier. It’s even adding GPS capability to its boats as well.

Cramer wanted to know what’s changed since the ‘80s, when a market downturn would have cost Brunswick millions of dollars. These days it’s paying down debt and stocking up cash, he says. McCoy credits international growth, the success of BC’s parts and accessories business, a focus on cost, and a healthy business outside the marine sector.

Cramer expects BC to follow in the footsteps of Amazon.com and Whirlpool, meaning after a decent pop today, we could see another tomorrow. The reason: Big funds can’t buy into their full position in one day, so they’re coming back for seconds on day two.

Questions? Comments? madmoney@cnbc.com

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