Blockbuster Season, Valenti, Baldwin & Newspapers
By: The Beginning of Blockbuster Season
The beginning of the second quarter of 2007 had a slow start at the box office. The first five weeks of Q2 were down 7.2% from the same period a year ago. But this week, all of that will change with "Spider-Man 3" opening on a whopping 4,000 screens on Friday, starting with some midnight screenings Thursday night.
The theory these days in Hollywood is that the market expands, and that the more people go to movies, the more people watch trailers and get sold on other movies to see the next day. So, by that theory, "Lucky You," Time Warner's drama starring Drew Barrymore and Eric Bana should get a boost. Then the real floodwaters open; in the following two weeks "Shrek 3" and "Pirates 3" open. If they deliver as expected, the box office will be on that later this week...
Thoughts on Valenti
The former head of the MPAA and one of Hollywood's top lobbyists, Jack Valenti passed away
The Beginning of Blockbuster Season
Thursday night at age 85. All of America knew Valenti for his snappy suits and funny speeches at the Academy Awards every year, but Hollywood studios knew him as their biggest ally. He was a well-connected lobbyist who pushed to protect Hollywood studios and media companies, but he may be best remembered for those abbreviations that precede movie trailers.
Valenti replaced the super-strict code that mandated that men and women never be seen sleeping in the same bed, with a voluntary system underwritten by the studios -- a standard emerged that seemed to be more lax on violence and stricter on sex with certain general policies (for instance, more than one F-word earns an "R"). These standards shaped greenlighting decisions and filmmakers' artistic choices, knowing that a PG-13 meant a much bigger potential audience than an R.
In the past year, Valenti's successor, Dan Glickman, has started making changes to make the ratings system more transparent, straightforward and fair to independent filmmakers. These changes are partly in response to a 2006 documentary called "This Film is Not Yet Rated," which attacks the MPAA ratings system for censoring independent filmmakers.
Just a month or so ago, I interviewed Valenti during a segment for NBC's "Weekend Today" about the American Medical Association lobbying the MPAA to implement stricter ratings for movies with smoking.
Baldwin Update
The Beginning of Blockbuster Season
