Published: Tuesday, 1 May 2007 | 4:08 PM ET

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London, 8 March 2007 - CNBC Europe, the leading pan-European business and financial TV channel, will launch a new €2 million print ad campaign next week to build on its status as the business channel of choice for CEOs, senior business leaders and financial professionals.

The advertisements will debut in the Financial Times and other international titles including the Wall Street Journal Europe and TIME Magazine.  The ads will also run in specialist titles including Professional Investor and Trader Monthly.  They will appear as full page, half page, double page spreads and in a variety of digital executions.  The campaign will run in two waves during the year, in the spring and in the autumn.

Created in-house, the campaign consists of executions with short, concise, direct messages that aim to reinforce the brand to its current audience and to attract new viewers to the advantages of tuning in.  Copy headlines for the first wave include: “Business news. Concentrated”; “Sat-nav for business”; “Business news. 100% proof” and “The bottom line.”  The campaign also features CNBC’s recognisable on-screen ‘ticker’ and is jointly branded CNBC Europe and CNBC.com to help promote the network’s recently launched digital offering.

Charlotte Blenkinsop, VP, Director of Marketing and Communications at CNBC Europe commented, “CNBC has established itself as an essential tool for CEOs and senior business professionals.  With this new ad campaign, we intend to communicate the channel’s offering to a wider business audience.  The new campaign is interesting because it is deliberately succinct, but the underlying theme is that CNBC is ‘smart business fuel for better decision making.’”

The launch of the campaign comes on the back of growing viewer figures for the channel.  Last month the latest viewer figures were released in the EMS Winter survey that showed that CNBC Europe is the most watched pan-European business and financial news channel.  The survey showed that it had grown its weekly, monthly and annual audience figures to now reach 2.8 million viewers a week (up 4.8 per cent), 6.2 million viewers a month (up 10.4 per cent) and 10.2 million viewers annually (up 9.4 per cent).

CNBC Europe saw particularly strong growth amongst its key audience group of CEOs, which increased by 33 per cent (weekly) and by 50 per cent (monthly).  There was also significant growth amongst CFOs, which increased by 31 per cent (weekly) and by 58 per cent (monthly).

For more information, please contact:

CNBC Europe
Hugo Foulds
+44 20 7653 9398
hugo.foulds@cnbceurope.com

About CNBC Europe

CNBC Europe is the only pan-European real-time financial and business channel dedicated to European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 100 million homes, 1,400 banks and financial institutions and thousands of four and five star hotel rooms throughout Europe, the Middle East and Africa. CNBC Europe is wholly owned subsidiary of NBC Universal. NBC Universal is the broadcasting unit of the General Electric Company (GE).

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