Research In Motion is rolling out the smallest and lightest full-keyboard BlackBerry smartphone yet, a new multimedia-laden device aimed at broadening the market that it seeks to conquer.
Aside from all of the standard calling and wireless e-mail functions RIM's devices are known for, the new BlackBerry Curve comes with a 2-megapixel camera with 5X zoom, built-in flash and a full-screen viewfinder.
It lets users watch videos and play music like other BlackBerries, but also comes with an advanced media manager program and a photo editor as well.
The Curve follows on the success of the BlackBerry Pearl, which debuted last September to rave reviews and has sold very well for the Waterloo, Ontario-based company.
The Pearl, however, did not feature a full, so-called QWERTY keyboard which some users prefer.
"For those that were eagerly awaiting for a Pearl-like design with a full QWERTY keyboard, this is it," RIM co-Chief Executive Jim Balsillie said in an interview.
The Curve's bells and whistles are aimed at high-end customers who are willing to pay top dollar for stylish looking smartphones with multimedia capability.
While the Curve is still a device for professionals and so-called "prosumers," RIM hopes its heavy multimedia focus will broaden the market to high-end retail consumers.