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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Breaking News: Kevin Durant Signs First Endorsement Deal

Published: Wednesday, 9 May 2007 | 9:08 PM ET

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By: Darren Rovell
Sports Business Reporter

AP
Kevin Durant
Before the shoe drops -- as in if Kevin Durant, the potential number one NBA draft pick, picks Nike [NKE Loading... () ] or adidas -- we've learned that Durant has signed an endorsement deal with Upper Deck. The sports card and memorabilia company will market Durant in all of its 2007-08 products, and on its packaging, and will unveil a line of autographed Upper Deck Authenticated items.

Durant's first card will appear in Fleer Ultra SE and Upper Deck's First Edition Basketball and his first autograph will appear in Upper Deck SP Game Used Basketball.

Because Durant only played for one year at Texas and his star rose so quickly the supply of autographs in the market is very limited, yet the demand seems to be great.

Durant's deal was negotiated by Aaron Goodwin of Goodwin Sports Management, who will also be representing Al Horford and Rodney Stuckey in this year's NBA Draft.

Questions? Comments?

Topics:Advertising | Marketing | Endorsements | Sports

Companies:Nike Inc

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