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Breaking News: Kevin Durant Signs First Endorsement Deal

Kevin Durant
AP
Kevin Durant

Before the shoe drops -- as in if Kevin Durant, the potential number one NBA draft pick, picks Nike or adidas -- we've learned that Durant has signed an endorsement deal with Upper Deck. The sports card and memorabilia company will market Durant in all of its 2007-08 products, and on its packaging, and will unveil a line of autographed Upper Deck Authenticated items.

Durant's first card will appear in Fleer Ultra SE and Upper Deck's First Edition Basketball and his first autograph will appear in Upper Deck SP Game Used Basketball.

Because Durant only played for one year at Texas and his star rose so quickly the supply of autographs in the market is very limited, yet the demand seems to be great.

Durant's deal was negotiated by Aaron Goodwin of Goodwin Sports Management, who will also be representing Al Horford and Rodney Stuckey in this year's NBA Draft.

Questions? Comments? SportsBiz@cnbc.com

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