Coke And A Smile
One of the more fascinating stories of recent years came to a close today, when a former Coca-Cola secretary was sentenced to eight years for trying to steal Coke trade secrets. Joya Williams attempted to sell those secrets to rival PepsiCo for $1.5 million dollars, but was foiled when some very ethical Pepsi employees called Coke to let them in on the scheme.
We covered it just with an “alert deko” and later, a full story in our headlines segment, but despite the lack of a full-blown, strike-up-the-band special report, this remains one of my favorite ongoing stories. That’s primarily because of the combination of corporate intrigue and some feel-good ethical behavior by the folks at Pepsi. And, of course, because we had video of the perpetrator.