GO
Loading...

On the Line: Buffalo Wild Wings CEO Sally Smith

Cramer is a big fan of Buffalo Wild Wings and remembers fondly his trip to one location at the University of Michigan. But now it looks like the wing specialist is reopening a spot at Ohio State. CEO and President Sally Smith called in to talk about it.

The OSU restaurant will have two levels and seat 350 people, Smith said, and it’s “only two touchdown passes from the stadium.” Cramer thinks the new business could send the stock to $100.

Ohio State could end up being the template for further BWLD expansion, and there’s plenty of room to grow, Cramer pointed out, since most schools don’t have a Buffalo Wild Wings nearby and the restaurant is such a hit with college kids.

“As we go in and build out markets, undoubtedly we will be locating near those college campuses,” Smith said.

"My word for this stock is ‘higher,’ " Cramer said. He’s still bullish on BWLD.



Questions? Comments? madmoney@cnbc.com

Contact Mad Money

  • Showtimes

    U.S.
    Monday - Friday 6p ET
    Australia
    Saturday 8a, 1p, 7p SYD
    Sunday 12a, 1a, 8a, 7p SYD
    New Zealand
    Saturday 10a, 3p, 9p NZ
    Sunday 2a, 3a, 10a, 9p NZ
  • Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

Mad Money Features

  • Grab the latest CNBC gear from the NBCUniversal Store!

  • Get a behind-the-scenes look at how Cramer formulates his investment advice. "Inside the Madness" is a column, which features e-mails and more with Cramer and his researcher Nicole Urken.

  • You’ve always wanted to hit the “Hallelujah!” button. Here’s your chance.

Mad Money Moments

Cramer's New Book