GO
Loading...

Crocs Launches New Line of Footwear

Crocs, the maker of plastic clogs is introducing a new line of fashion footwear line, You by Crocs.

The introduction of the line of nine boots and shoes marks a departure for Crocs, which has logged huge sales from the popularity of its odd-looking, perforated shoes.

The new line of footwear marks a radical shift in pricing with the boots ranging from $149 to $299 a pair. That’s far above the $30 price on Crocs’ standard shoes.

Crocs’ push to broaden its product portfolio reflects the company's desire to avoid becoming a one hit wonder. On the strength of those early models, Crocs, Niwot, Colo., has rocketed from $1.2 million in revenue in 2003 to $354.7 million last year and a projected $670 million to $680 million this year. The company’s net last year was $64.4 million.

Crocs’ stock has risen 262% in the past 12 months to close today at $85.05, up $2.88.

Contact U.S. News

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

U.S. Video

  • Apple earnings all about iPhone

    Chris Caso, Susquehanna Financial, shares his outlook on iPhone sales, and discusses this thoughts on Apple's second quarter due out Monday after the closing bell.

  • Women in the war zone

    Gayle Tzemach Lemmon, "Ashley's War" author, talks about the first all-army, all-female team to serve and die alongside special operations on the battlefield.

  • SNL star hosts WH press dinner

    CNBC's John Harwood reports highlights from the White House correspondents' dinner.