More Videos
|
CNBC'S MOST SHARED
- 'We're in the Middle of a Crash': Black Swan
- The Rising Mountain of Debt May Be the Next Crisis
- SEC May Reinstate Rules for Short-Selling Stocks
- A Goldman Trading Scandal?
- Latvian Banker Taking Souls as Collateral
- The Worst Expected 2010 State Budget Gaps
- Alaska Governor Sarah Palin Will Resign
- Cuddle Parties Heat Up
- Fireworks At Pharma's Market
- Value of Warren Buffett's Annual Gift to Gates Foundation Falls Along With Berkshire's Stock
- Michael Jackson: The Music And The Money
- Five Stock Picks for This Market
- Realities of the New Obama Refis
- Weak Dollar Means Gold at $1,040: Strategist
- Court Ruling Could Mean Trouble for TiVo
- Lance, Please Back Out Of Tour
- TeleMedicine Gets An Apple App Store Facelift
- Alcoa to Post Loss — What Does This Mean?
- A Goldman Trading Scandal?
- Top Videos: From the Black Swan to the Bond King
- Obama Plan Would Trim Back Financial Powerhouses
- Biden: 'We Misread How Bad The Economy Was'
- FedEx Sees Signs of a Turnaround: Report
- Property Tax Appeals Take Toll on Governments
- Chrysler Names Remaining Directors to New Board
- Car Dealer Determined To Fight Chrysler Over Franchise
Text Size 
Ebay [EBAY
Loading...
()
]wants to auction anything and everything, and now it's using its auction technology to create an efficient ad sales system to compete with Google[GOOG
Loading...
()
] , which dominates the online ad sales space. Starting today, eBay is going to begin brokering radio advertisements. Working with Bid4Spots (quite the obvious name) some 2,300 radio stations will auction airtime through eBay media marketplace. Ebay profits by taking a piece from advertisers payments.
This puts eBay directly into competition with Google's dMarc Broadcasting. In April, Google announced plans to sell ads on 674 Clear Channel radio stations.
Since Google's also aiming to bring its ad technology to print ads, will eBay follow?
Online ads may be the fastest-growing part of the ad business, but the online business of selling offline ads is bigger than ever. Last year eBay began using its Media Marketplace website to try to sell cable TV ads, which failed in the face of TV executives not really wanting the most efficient ad sales system, god forbid that bring down ad prices.
Which online giant will win the online ad wars? E-mail me your thoughts at .
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes