The “PC versus Mac” ads are THE BEST. And they have now been recognized as such, given the top prize at the 41st Annual Belding Awards, a Tinseltown nod to the marketing industry. The ads were created by TBWA/Media Arts Lab, based in Los Angeles.
Ellen Gray of the Philadelphia Daily News wonders if the Geico Cavemen can get their own TV show, why not Mac and PC? Apple could underwrite the whole show! Except, of course, people like me love PC more than Mac. PC actually makes me want to go out and buy a PC.
Gray writes that the show is the 21st Century version of “The Odd Couple,” with PC as “Felix,” and Mac as “Oscar.” Here’s her idea, and it ain’t bad:
‘Pitch: After Silicon Valley hits another downturn, the rivals are forced to become roomies.
Hook: While Mac lives the iLife, PC’s nostalgic for the good old days of Windows 98.
Pilot: When a beautiful woman moves in next door, the boys vie to offer support for her operating system - only to discover that she's running (gasp) Linux.”
THE MOTHER OF ALL SPATS
When you’re Paris Hilton, every move you make is headline news. Really. Paris inhales, it’s on TMZ.com. Paris exhales, they’ve got it on CNN. Look, I’ll admit when I see her on the tube, I look up.
On the other hand, when you’re Florence Henderson and Shirley Jones, it’s a little harder to get pub, you know? So in a marketing move that’s straight out of Planet Desperate, I caught the following on the PR newswire: “Shirley Jones Responds to B---- Remark from Florence Henderson.” Except it didn’t have dashes after the “B.” A smackdown between the Partridge and Brady Bunch moms? Apparently Flo called Shirl the “b” word in an interview. Turns out Henderson really wanted to star in “Oklahoma,” about a hundred years ago (a figure referenced, literally, below) except “that b---- Shirley Jones got it.” Here’s the article.