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Current DateTime: 01:47:01 25 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/25/2009 1:48:04 PM
    • A Facebook Christmas  24 Nov 2009

        Sheryl Sandberg, who oversees all of Facebook's business development and sales, tells CNBC's Julia Boorstin what the company has planned this Christmas.

    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

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Current DateTime: 01:47:01 25 Nov 2009
LinksList Documentid: 31625651

Media Money

Text Size
Jun.09
9:14 AM ET
Saturday, 9 Jun 2007
Playboy's Ever Expanding Franchise

Jet Bunnies
www.playboypassport.com
Jet Bunnies

Playboy's  [PLA  Loading...      ()   ]
latest venture, "Playboy Passport," is a $10,000-per-year concierge service that offers access to VIP lounges, private jets, yachts, and exclusive reservations. And for those of you who are huge fans of the E! reality show "The Girls Next Door" (about Hef's matching trio of girlfriends), it looks like you might be able to actually snag access to photo shoots and Mansion parties--through "passport." Playboy has always sold the fantasy of a certain lifestyle, and now it's selling greater access to it.

This follows on a long list of Playboy ventures. Since its magazine business has gotten slammed by, um, the Internet-- it's been expanding. There are a number of Playboy nightclubs around the world, with recent expansion into emerging markets like Russia. And there's tons of Playboy merchandise, from t-shirts, to diamond pendants that sell for thousands of dollars.

You'd never guess, but Playboy is actually quite similar to Disney [DIS  Loading...      ()   ]. They both have something that no other diversified media company does-- a parent company brand name so strong they can plaster their name and logo on pretty much anything. Mouse or Rabbit--it's a logo that sells.

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Current DateTime: 12:56:53 25 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 10:38:03 25 Nov 2009
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LinksList Documentid: 29779199

Current DateTime: 10:38:03 25 Nov 2009
LinksList Documentid: 29779198
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