"Going green" can be good for business by saving companies money, said two experts on CNBC's "Morning Call."
Pollution is waste and waste costs money, explained Gwen Ruta, program director of the Corporate Partnerships for Environmental Defense Program. By working toward a "green" environment, "you can eliminate resources that you are just sending out the smoke stack," she added.
But companies implementing environmentally-friendly initiatives need to ensure consumers it's more than a branding campaign, said Kevin O'Marah, Senior V.P. of Research at AMR Research.