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EU Court Upholds Budweiser Trademarks

A European Union high court on Tuesday upheld several Anheuser-Busch trademarks relating to its Budweiser beer, dismissing a challenge from its Czech brewing rival Budejovicky Budvar.

Budvar had asked the court to negate Anheuser's EU trademarks for Budweiser Bier, Bud and AB Genuine Budweiser King of Beers and others that it claims infringes on its right under French law to the term Budweiser.

"The Court of First Instance dismisses Budejovicky Budvar's actions," a court statement said.

Anheuser applied for the trademarks in April 1996 at the Portugal-based Office for Harmonization in the Internal Market, a one-stop shop for EU-wide trademarks. The U.S. company and Budvar have also taken legal action in national courts across Europe.

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