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Hydrate Your Portfolio with an H20 ETF

Water is gaining traction among investors, PowerShares Capital Management LLC President Bruce Bond told “Closing Bell.”

The firm debuts its water ETF on the American Stock Exchange Wednesday, and Bond offered insights on global water demand. “We’ve become more and more aware of the need around the world for portable water,” he told CNBC’s Maria Bartiromo. Poor nations of Asia and Africa, for instance, are in need of more water and infrastructure Bond added.

So, how do you choose the right ETF? Performance is driven by the index it replicates, Bond explained. Investors should therefore evaluate the index 'the same way they would a manager.'