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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Taking Stokke of Allison

Published: Monday, 18 Jun 2007 | 3:56 PM ET

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By: Darren Rovell
Sports Business Reporter

Allison Stokke 18-yr old Pole Vaulter
Allison Stokke 18-yr old Pole Vaulter
Many of you know of Allison Stokke by now. She's the 18-year-old high school pole vaulter who became an Internet phenomenon after Matt Ufford at the popular blog With Leather posted her picture.

Today, this high schooler has 840,000 Google hits -- the "Alison"
Allison Stokke ready to jump.
Allison Stokke ready to jump.
Stokke misspelling has 16,500 hits! -- and of course a "Allison Stokke Fans" MySpace page. While, we are counting, there is also 12 YouTube videos and there was the once Unofficial Allison Stokke Fan page that apparently has since been retired, though the host of the page has kept the site.

Anyway, there were rumors all over the Internet that Stokke will sign a marketing deal with Nike. Let's put this one to rest right now. Sources are telling me that this is "not even close" to being true. Many of the photos of Stokke competing feature her in Nike tank tops.