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YouTube Japanese Game Show Video: OUCH!!

Wednesday, 20 Jun 2007 | 3:09 PM ET

The New Game Show Craze: YouTubers seem to be obsessed with this Japanese game show clip-- check it out. It's been viewed 2.1 million times! And there have been 1,231 comments made on it. I guess some humor totally transcends culture and language. Take a look for yourself.

Ouch! Okay, so, the commentary says that it's a game show in which contestants must say a tongue twister or suffer what looks like really painful consequences. The fact that one of the contestants seems to be nearly falling down drunk certainly keeps the 3 minutes moving along. What makes them keep doing this is what I want to know!!

If its success on YouTube is any indication, I'd guess a U.S. TV company is already looking to develop it! Spike TV perhaps? Could this start a run on athletic cups?

Questions? Comments? MediaMoney@cnbc.com

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.